Liquid Animation transformed Singapore in to a vibrant 3D world in its latest project for Telco M1 called “A Happy Life”.

The commercial, directed by Liquid’s Animation’s Mike Viner and Sorin Oancea for Y&R Singapore, was focused on developing a playful and quirky design style  based on dynamic, twisted and bold shapes and draped with highly detailed textures and lighting. An overall soft feel treatment was added for more depth and a natural appeal to this unique world.

Click here to check out the full TV commercial.

Employing a flexible pipeline and work-flow that lent itself to the challenges of a large scale, evolving concept, Liquid mobilised our team of talented artists to design and craft a visually rich sequence that tells an engaging story.