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M1 – ‘Welcome to the Sunnier Side’

Liquid Animation transforms Singapore into a vibrant 3D world in its latest project for Telco M1 called “A Happy Life”.

The commercial, directed by Liquid’s Animation’s Mike Viner and Sorin Oancea for Y&R Singapore, was focused on developing a bright, playful, quirky style for the environments and characters, based on dynamic, twisted and bold shapes draped with highly detailed textures and lighting. An overall soft feel treatment was added for more depth and a natural appeal to this unique world.

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